Publicis Consultants | PR In the News
12/2008 - "Star power: lifestyle PR can spotlight client brands," O'Dwyer's PR Report
10/2008 - "Special Report: Food & Nutrition," The Holmes Report PR World
10/2008 - "PR Agency Report Card 2008," The Holmes Report
07/28/2008 - "Outreach initiatives bear fruit for Zespri," PR Week
07/14/2008 - "A taste of the good life," PR Week
06/26/2008 - "Accolades," Puget Sound Business Journal
04/2008 - "Cleaning Up: Being green is important, but only if talking green is ingrained in your marketing strategy," Progressive Grocer
03/2008 - "The green potential in food marketing," O'Dwyer's PR Report
03/2008 - "Soaring prices take a bite out of PR plans," O'Dwyer's PR Report
Media Contact
Rayanne Zackery, rayanne.zackery@publicis-pr.com, 206.270.4653
12/2008 - "Star power: lifestyle PR can spotlight client brands," O'Dwyer's PR Report
Op-ed by Greg Eppich, VP at Publicis Consultants | PR in Seattle
Celebrities can be a valuable and cost-effective PR tool. Celebrities can open doors to top-tier media placements and motivate consumers to purchase. ... Publicis introduced Nespresso in North America through a PR program that included a large celebrity focus. PR has played a significant role in driving major sales growth for Nespresso and exceeded program expectations on a modest budget.
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10/2008 - "Special Report: Food & Nutrition," the Holmes Report PR World
In this PR roundtable about nutrition education and obesity, Steve Bryant, Publicis Consultants | PR EVP, USA, says that, "eating habits are hard to change; that is why we need a multitude of different approaches on the market. What excites me about the present nutrition environment is that considerable innovation is underway...and measurable change in health indicators will follow."
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10/2008 - "PR agency Report Card 2008," the Holmes Report
Publicis Consultants | PR enjoyed another pretty good year. There was new business from sanofi-aventis, Zoll, USA Rice Federation, Nescafe, GM, Mead Johnson, T-fal, and more; and the firm continued to work a number of long-standing clients, particularly food sector brands such as the United Soybean Board and Nestle.
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07/28/2008 - "Outreach initiatives bear fruit for Zespri," PR Week
Zespri Kiwi successfully markets some of the most expensive produce products in North America. Zespri US is starting to position the fruit in the context of lifestyle PR with the support of AOR Publicis Consultants. "The lifestyle approach is to make kiwi a healthy part of everyday thinking," explains Andrea Clark, Publicis SAE.
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07/14/2008 - "A taste of the good life," PR Week
Brands are increasingly using high-end lifestyle PR programs to appeal to a broad range of consumers. Coffee manufacturer Nespresso relies on the exposure generated through unpaid product placement and mentions by celebrities. Working with AOR Publicis Consultants, Nespresso increased sales by 40% during the past four years, and attributes much of this success to its celeb-centered PR efforts.
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06/26/2008 - "Accolades," Puget Sound Business Journal
The Seattle office of Publicis Consultants | PR has won a 2008 Gold Quill Award for excellence in communication, presented by the International Association of Business Communicators.
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04/2008 - "Cleaning Up: Being green is important, but only if talking green is ingrained in your
marketing strategy," Progressive Grocer
Op-ed by Steve Bryant, Publicis Consultants | PR EVP, USA
How sustainable is the public's current enthusiasm for sustainability? A permanent sea change does seem likely. Encouraged by the right marketing messages, consumers can change their food habits. The best bet for marketing traction is on environmental virtues that fulfill two criteria: visibility and taste. Retailers can capture consumers' imaginations and forge strong bonds around concern for the environment.
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03/2008 - "The green potential in food marketing," O'Dwyer's PR Report
Op-ed by Steve Bryant, Publicis Consultants | PR EVP, USA
Green marketing strategies hold enormous potential for the food industry. The mother lode in green marketing for the food industry may be found in local production. Consumers who favor food raised locally have been convinced that it's better for the environment and tastes better. Brands can tap into this phenomenon in their consumer engagement and communication activities.
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03/2008 - "Soaring prices take a bite out of PR plans," O'Dwyer's PR Report
Skyrocketing prices and the threat of recession have food companies rethinking their PR programs. Steve Bryant, EVP/USA at Publicis Consultants | PR told O'Dwyer's that food prices and value have been peripheral talking points. However, vaulting food prices have brands and retailers touting great values. Bryant said Publicis is already spreading the value/benefit message for clients.
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