Food & Nutrition
Food & Nutrition
At the heart of our food marketing operations is the Publicis Culinary & Nutrition Center, an in-house facility staffed by food and nutrition professionals who develop and test food concepts for client communication campaigns. It's our "creative department," but its ideas are edible.
With two registered dieticians on staff, the center also helps clients respond to growing consumer awareness of the connection between diet and health - and the mounting pressure on the food industry to answer the demand for healthier choices. Located in our Seattle office and managed by Joy Blakeslee, R.D., the center encompasses consumer and foodservice test kitchens, a sensory evaluation suite, a photo studio and a food library.
The Publicis Culinary & Nutrition Center works closely with food and nutrition influencers nationally to monitor and influence key individuals and organizations who chiefly drive food demand and consumption. Our staff also attends more than a dozen major food conferences and meetings each year to network with thousands of professionals involved in food and nutrition research, development, marketing and procurement.
Services are extensive and varied, from recipe and cookbook development to food product prototypying. Our brochure offers complete details on this rare and remarkable capability.
We closely track food trends to help keep our clients top of mind with food media and opinion leaders.
We've helped make fruits trendy by popularizing fruit-based cocktails in bars and in the pages of the national food media.
Registered Dietitian Joy Blakeslee manages the Publicis Culinary & Nutrition Center. Her dual emphasis on culinary and nutrition trends is supported by her training in nutrition science and an extensive background in foodservice operations.