At Publicis Consultants | PR, a media relations plan is not complete without social media. It's increasingly a vital part of the solution for most of our clients. That's why we have invested substantially in recruiting and training our staff in this fast emerging communications and networking channel. The results of this investment are reflected in the powerful online presence we are building for our clients.
Publicis Consultants | PR is a founding member of the Word of Mouth Marketing Association and adheres to its guidelines for ethical word-of-mouth communications.
We developed a model for tapping CASA's network of 55,000 child advocates to motivate them to refer friends for volunteer and donor opportunities.
Using a range of analytical tools, we identify for clients the more influential bloggers and voices on the Web and help them persuasively engage their interest and advocacy.