Lifestyle Marketing

Our strategic planning for consumer brands often centers on Lifestyle Analysis of the brand's consumers. We identify the consumer's lifestage, media habits, passions, and category style to understand the keys to their hearts and minds. That's what allows us to place consumer products at the center of their interests, driving awareness, trial and loyalty. For example, determining whether a target consumer is driven by a passion for pop culture, a favorite hobby, or certain online habits, leads us to the most persuasive messages and cost-effective channels, and that drives the best possible return on a client's investment.

The highly successful Nespresso brand has driven its U.S. business largely with our Lifestyle PR and marketing approach.

The highly successful Nespresso brand has driven its U.S. business largely with our Lifestyle PR and marketing approach.

We cultivate close relationships with lifestyle media to ensure that our clients appear in the most prominent and far-reaching media, not just in category-specific media.

We cultivate close relationships with lifestyle media to ensure that our clients appear in the most prominent and far-reaching media, not just in category-specific media.