We employ Context Analysis to identify powerful insights that have the potential to compel media interest and drive consumer influence. By analyzing themes recently emergent in forward-looking media, we can pin down four to six lifestyle movements that may inspire communication campaigns, positioning initiatives and even new products and services. Our recent Context Analysis studies, for example, have delivered powerful insights in healthy aging, Italianity and dinnertime behaviors.
Our Healthy Aging study has yielded critical insights for branding functional foods to boomers.