Engagement Capabilities
Engagement Capabilities
Each year we develop and present well over 100 communications program concepts strategically and creatively geared to capturing consumer attention, trial and sales for new products or solutions. It's a job that demands both constant creative innovation and a discerning eye for concepts with a high probability of marketplace success. This led us to develop a model for developing and evaluating innovative PR programs.
We started by identifying key success factors in widely acclaimed public relations campaigns with obvious Amazing Relevance. We observed that highly successful programs tend to perform well across six essential dynamics. That discovery has allowed us to devise new programs, or improve existing programs, incorporating these six powerful dynamics. Our experience with client campaigns has validated the power of this marketing model.
Three dynamics deliver amazement, or stopping power, and three deliver relevance, making a communication memorable and actionable.